Tender Byte
No 6 : “Write the answer – then read the question”

Of course, you should have read the question before writing the answer. However only reading it before you answer the question is very dangerous. It is surprisingly easy to find yourself answering what you thought the question was, only to find, on re-reading it, carefully, that it actually asked something else.

The temptation at this point is to pretty much make do with what you have written, and just change it a little. However you score no points for a good answer if it doesn’t answer the question! If it requires completely re-writing that is what you will need to do.

My tip is, read the question, re-read the question and read it again. In fact, keep on referring to the question until you are fully satisfied with the answer.

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To achieve this we adopt the NOSE principle.

N eeds – what your prospect needs in terms of a solution

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Sales Byte : “It’s OK to write badly”


In fact, not only is it OK to write badly, it can be a positively good thing.

Actually, if you have a really important piece to write you will want to produce the absolute best that you can. However, it is very difficult to put pen to paper (or fingers to keyboard) and start writing really well. After a while it will begin to flow. It’s only then that you start to produce your best work. In due course, you can go back to the early material and do it again.

The point is, I find that if I don't start off by writing badly I will never get going at all! I have to accept that I will discard all the early stuff, and just remind myself thatit is all part of the creative process.

More Sales Bytes( published by Rob Parker on the Momentum website)

 

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